
The agency was founded on a simple truth: the best marketing comes from people who've actually built businesses, not just marketed them. Founder Christina Chalmers created The Lafray Agency after years of sitting in the operator's seat; managing tight budgets, answering to stakeholders, and making every dollar count. That experience shapes everything the agency does.
Every creative decision is backed by data. Every strategy is built for sustainable growth. The team speaks the language of ROI, customer acquisition costs, and conversion rates because they've lived the pressure of hitting revenue targets and proving marketing value to skeptical executives.